BACARDI LIMÓN EUROPE 
ART DIRECTION + DESIGN: chronicallyaskew; *PRECEDES iPOD BY 2 YEARS
CLIENT: Bacardi (Spain); (Denmark, Netherlands, Portugal, Spain)(c/o Amster Yard)
MEDIA:  Print Ads, (Glow-in-the-Dark) Out-of-Home, Posters, Guerilla, :15s, Miscellaneous
BACKSTORY: In wanting to defy the stereotypes associated with most booze ads, I created this 
campaign for a multi-lingual Euro market 2 full years (!) before the arrival of 'iPod'. During this time 
my portfolio was mailed to the 'agency of note' which several months later returned its manhandled 
contents w'out comment. Shortly thereafter 'iPod' appeared. (Your guess is as good as mine.) But 
whereas iPod's now (supposedly) trademark silhouettes have been used for mere visual appeal, my 
own are conceptual. From giant pod chairs to croquet balls and sunglasses or Sisyphusean rocks, 
highlighted lemons give each ad iconic, dual meaning immediately decipherable in any tongue. 




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