GLOBAL MASTERCARD AIRPORT KIOSKS
ART DIRECTION + DESIGN + COPY: chronicallyaskew (c/o McCann-Erickson)
CLIENT + MEDIA: MasterCard (Purchase, CT); Airport Kiosks (Global)
BACKSTORY: When JKT asked me to do away with Priceless in concepting a novel campaign
for international airports I was thrilled. A world-wide photo shoot with a stellar budget would 
have been amazing, however stock has never hindered this idea. I wrote/art directed the campaign
which was chosen to represent the entire NY McCann-Erickson office during a global, internecine 
pitch knocking a few global MC offices off of the map. The template was such that the bottom copy 
could be crafted to read as generically or specifically as possible, giving the campaign solid legs.
 



Close