OUTDOOR LIFE NETWORK + LOUIS VUITTON CUP PROMOART DIRECTION + DESIGN + ILLUSTRATION: chronicallyaskew
CLIENT: Outdoor Life Network (Stamford, CT) (c/o Amster Yard)
MEDIA: Martini Shakers, Embroidered Bags, Chic Mailer Boxes, Hang-Tags, Gift Cards
BACKSTORY: Prior to a major branding overhaul, one-off-designs were this former sports and
outdoor enthusiasts cable network's norm. The following represents a luxury promo piece created
for OLN's Louis Vuitton Cup programming. What appear to be starboard & port lanterns are actually
enormous, logo-engraved MARTINI SHAKERS, which were mailed in elegant boxes accompanied by
additional larger, embossed card invites. To stay within budget I illustrated the card imagery myself.