EXCITE.COM "CONNECTIONS" BILLBOARD
ART DIRECTION + DESIGN + COPY: chronicallyaskew (c/o Amster Yard)
CLIENT + MEDIA: excite.com (Purchase, CT); Print Ads, Out-of-Home (U.S.A)
BACKSTORY: Though one of my oldest, this campaign remains a favorite. Particularly as 
it represents the very first created during my stint at Amster Yard for what was a genuinely superb 
service. Diggin' up name associations felt like a limitlessly chameleon form of introducing the 
search tool's ability to connect (from Mudhoney to The B-52s to Sting). Doing so also demonstrated 
how specific quests often lead to unexpected finds. This particular piece was prepped for large 
formats such as subway platform posters enabling viewers to read details with ease.




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