PFLAG "STAY CLOSE"
ART DIRECTION + DESIGN + SELECT RETOUCHING: chronicallyaskew
CLIENT: Parents, Families and Friends of Lesbians & Gays (New York, NY) (c/o Amster Yard)
MEDIA: Print Ads, Mass Transit, Truck Sides (U.S.A.; Los Angeles, New York, Washington D.C.)
AWARDS + RECOGNITION: Commercial Closet Association's Images In Advertising Awards ("Outstanding 
Print/Outdoor Mainstream"), PDN Online, New York Magazine, NY1, oodles of other broadcast/cyber/print plugs
BACKSTORY: This non-confrontational, non-profit campaign utilizing straight celebrities who happen to have 
GLBT family members was created in encouraging those with GLBT loved ones to seek out PFLAG for further 
support. Different photographers volunteered for each time-sensitive shoot, therefore I unified the scrimmed 
imagery in post. Ben Affleck and his cousin Jason posed for all of 5 minutes on the set of Gigli, Cyndi Lauper's 
30-minute shoot with her sis took place backstage at a Cher concert, and former democratic presidential candidate 
Dick Gephardt and kin masqueraded to the warblings of Eminem and the Chicago soundtrack underneath a nest of 
bikes in the family's home garage. Other campaign role models included Latina idol Cristina and Rosario Dawson. The 
'sticker' and background of each ad also changed color with each treatment for greater (yet integrated) visual diversity. 

*NOTE: After spending two years of research and back-and-forthisms bringing "Stay Close" to life, 
I thereafter left the agency which produced it, hence watched from afar as representative art direction 
regressed in major ways, but have always felt glad to have contributed to such an important cause. 
Industry lauded TV spots were also created after my departure.


    

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