MASTERCARD "PRICELESS"
ART DIRECTION + DESIGN + COPY: chronicallyaskew (c/o McCann-Erickson)
CLIENT + MEDIA: MasterCard (Purchase, CT); Print Ads (U.S.A. + Canada)
BACKSTORY: The 9-month stretch in which I had no copywriting partner at this agency behemoth 
was also my most prolific. Writing as well as art directing was incredibly fun, yet few realize how 
challenging it can be to pen original ideas for a campaign as time-tested as "Priceless". This ad 
was created for a holiday series which decorated kiosks and signs all over malls throughout the
U.S. and French Canada, translations included. (I tackled MasterCard print and TV for 3 years.)