BACARDI OOH 
ART DIRECTION + DESIGN + ILLUSTRATION: chronicallyaskew; 
CLIENT: Bacardi (Spain + Dominican Republic) (c/o Amster Yard)
TRANSLATION + MEDIA: "Sleep When You're Dead"; Billboards, Busshelters, Building Wraps
BACKSTORY: Temporary tats enhanced by an airbrush artist were created for larger than life 
outdoor postings throughout major cities in the Dominican Republic and Spain, where posters were 
so popular bus shelter break-ins frequently occurred. Equally as fascinating? To see how every shot 
morphed according to the movements of a model's skin. (Through somewhat odd circumstances, 
my own "bacardi bottle" arm tatbecame the client's favorite visual which ultimately made its way 
onto a building wrap-around in downtown Barcelona.)