EXCITE.COM "CONNECTIONS"
ART DIRECTION + DESIGN + COPY: chronicallyaskew (c/o Amster Yard)
CLIENT + MEDIA: excite.com (Purchase, CT); Print Ads, Out-of-Home (U.S.A)
BACKSTORY: Though one of my oldest, this campaign remains a favorite. Particularly as 
it represents the very first created during my stint at Amster Yard for what was a genuinely superb 
service. Diggin' up name associations felt like a limitlessly chameleon form of introducing the 
search tool's various music categories (e.g. History + Trivia, Cd + Shopping, Lyrics). Doing so also 
demonstrated how specific quests often lead to unexpected finds.




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